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Client: Zuk Financial Group, California's leading financial planner for teachers and public employees.

Project: Complete rebranding of Zuk & Associates

Solution: Our first recommendation was a company name change, from the ambiguous "Zuk & Associates" to the more descriptive "Zuk Financial Group"

The look of all communications materials was updated with a richer more sophisticated palette and photos.

A campaign of "We'll take you from 'here' to 'there'" tells the company mission through metaphors such as the maze, or a compass.

The rebranding of seminar invitations and PowerPoint presentations greatly increased attendance, and directly created new clients for the firm.

 

 
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